Seattle Creative. Art Director. Producer. Content Creator.
I specialize in amplifying ideas and narratives for thought-provoking brands.
In 2005, an encounter with a Grizzly bear in the Montana wilderness brought online my passion for media. It prompted me to pursue a discipline in video, photography, and design, running parallel to a fundamental motivation behind the things I do; educate the curious.
Since that encounter I have worked on productions all around the world; in over 14 countries spanning 5 continents (including Antarctica). Based in Seattle, I get to align my career with my three biggest passions in life; art, the outdoors, and technology.
With experience in all stages of production for customer-facing media with brands like REI, Filson, Brooks Running, National Geographic, and more, I thrive at developing, concepting, writing, producing, and executing content across multiple channels for retail, advertising, and other entertainment projects.
I believe content is a powerful tool for brands to express their identity and the most interesting ways to have authentic conversations with your customer or user is through telling a good story.
I bridge business needs with creative aspirations; streamlining productivity and ensuring an end product that never settles for ‘good enough’.
My Values
1. EDUCATION CREATES ACTION
A confused audience doesn’t act. Whether it’s through hard data, radical transparency, or just a really compelling story, giving people the facts gives them the agency to actually do something about it.
2. AWE IS A STRATEGY
The internet is incredibly loud. Cut through the noise and remind people how amazing the world can actually be. Stop the endless scroll with something beautiful, inspiring, or genuinely good.
3. BE CURIOUS (AND A LITTLE WEIRD)
The best ideas start with a casual “what if.” Lean into unknowns, explore tangents, and don’t forget to be human.
4. “DO NO HARM” IS THE BARE MINIMUM
Neutrality doesn’t fix anything. We have to actively build a better future, not just passively avoid wrecking it. That means putting in the work to champion sustainability, dismantle systemic barriers, and leave the world a little better than we found it.
5. PRIVILEGE HAS A RESPONSIBILITY TO MAKE OPPORTUNITY
Once privilege is acknowledged, we can be allies (not saviors) for others by creating, yielding, or amplifying opportunities. We all benefit from an equitable and inclusive world.