REFRESHED, EVOLVED, AND TIGHTENED
Welcome to the evolution of MOD Pizza. This brand refresh bridges our origins with our future, modernizing the MOD experience while returning to the bold style roots that first defined us. By tightening our technical design aspects, we’ve streamlined the system to ensure seamless, company-wide adoption. Ultimately, this refresh establishes the clear design guardrails needed to protect our identity while empowering our teams to push the boundaries of better, bolder creative. Our objectives for the refresh include:
NOTE: Portions of this brand refresh have been omitted to maintain brand confidentiality.
JUMP TO
ABOUT MOD PIZZA
Founded in Seattle in 2008, MOD Pizza was built on the core belief that PIZZA IS PERSONAL. We set out to redefine the fast-casual experience by putting the creativity back in your hands. Whether you’re craving a familiar favorite or a unique masterpiece, we offer unlimited toppings for one price. This means you can build the exact meal you want without ever having to worry about the cost of adding “just one more” topping.
Every pizza and salad we serve is MADE ON DEMAND. We fire your pie in our ovens in just minutes, ensuring your meal is as fresh as it is unique. We aren’t just a business; we’re a team of real people who love pizza and are dedicated to serving our communities with heart. At MOD, we celebrate individuality and speed, providing a space where you can get exactly what you want, exactly when you want it.
OUR MISSION
“To craft your perfect pizza, create a table where everyone belongs, and bake a little more good into the neighborhood.”
PIZZA WITH A PURPOSE
MOD exists to serve people, in order to contribute to a world that works for and includes everyone. We believe companies can and should be a force for good in the lives of the people they employ and the communities they serve, and we’re committed to being a leading employer for individuals facing barriers. Through Opportunity, Mobility, Stability, and Advocacy – we’re building strong and vibrant MOD Squads across the country.
OUR GOAL
“To make people feel exceptional, one pizza at a time.”
WE BELIEVE
PIZZA IS PERSONAL
Pineapple and broccoli? Plant-based sausage and BBQ sauce? Extra bacon with zero cheese? Go wild. We build your custom masterpiece from scratch with fresh ingredients, exactly the way you want it. Judgement-free.
ALL PIZZAS WELCOME
Literally and figuratively. We’re building a community where absolutely everyone is welcome to pull up a chair, connect, and enjoy a great meal together.
PIZZA HAS THE POWER TO CREATE CHANGE
We’re not just tossing dough; we’re serving up positive impact. By actively supporting local charities and baking equal opportunity into our business, we believe a great pizza can actually do some tangible good in the neighborhood.
JUMP TO
CREATING A MORE RECOGNIZABLE BRAND
For many years, MOD Pizza faced a classic dilemma; as the brand grew and evolved with new programs, new locations, and new teams, its visual identity became ad hoc. Simply doing business each day is a long-term pressure test of brand elements. And what worked well before risked becoming a creative obstacle. We looked to not only refresh our identity, but also respond to technical challenges we faced with previous designs.
PRIMARY LOGO
Bright, inviting, approachable. The MOD shield is central to our brand. Bold, strong, reassuring and protecting, it is the most recognizable part of our identity. Color makes a huge impact when creating a friendly and warm brand and by evolving to a single-color shield, we strengthen our ability to show up consistently.
WORDMARKS
The MOD PIZZA shield w/ wordmark logo lockup should be used for exterior signage and layouts that require a horizontal version of the logo, or when our primary logo would not be legible alone.
APP LOGOS / FAVICONS
PROGRAM LOGOS
Use when branding specific and long-term, internally developed programs that require their own unique collateral.
INCORRECT LOGO USE
Our logo offers a lot of flexibility in use but we need to ensure we don’t jeopardize any brand equity with legibility issues, off brand colors, or non-standard executions.
PRINT TYPOGRAPHY
The fonts outlined below are meant to be used in printed instances. These fonts are not web fonts and so should be used for all printed media and outlets. A wide variety of styles (bold, light, etc) allow for creative flexibility in these instances.
DIGITAL TYPOGRAPHY
The fonts outlined below are Google fonts and are meant to be used in digital and web instances. These fonts are web safe and should be used for all digital media and outlets, prioritizing ease of use and reducing font redundancies in the digital space.
JUMP TO
CREATE YOUR MASTERPIECE
At MOD Pizza, we believe every pizza is a culinary masterpiece—and our brand should be no different. We view uniforms, restaurant decor, and other brand elements as a dynamic canvas designed to celebrate creativity and empower flexible expressions. Drawing inspiration from the strokes, colors, and boundary-pushing imagination of amazing art, our identity is built to adapt, evolve, and inspire while staying grounded by our core look.. Here, consistency meets imagination, giving us the freedom to craft brand experiences that are as bold, unique, and masterfully crafted as our signature slices.
WE ARE RADICALLY INCLUSIVE
Our voice speaks to everyone. From our radically personalized food to the way we welcome guests, belonging is at the heart of our pizzas and the experiences we deliver. We use language that pulls people in and serves diverse communities. This grounds our brand in the promise “All Pizzas Welcome”
WE ARE HUMAN AF
Our voice is real. We’re a people place serving pizza, so we strive to speak like it. We use language that is approachable, current, and informal. We celebrate the people behind our pizza. Nothing from MOD should ever sound like it was written by a machine.
WE ARE OPTIMISTIC
Our voice is positive. We use language that is encouraging, bright, and grounded. We focus on the future but act in the present. Even when it’s raining, we can always add pineapple.
WE ARE CASUALLY COOL
Our voice is witty, unexpected, and attention-grabbing with a pinch of grit. We recognize neat ideas and amplify the achievements of others. We don’t need be the loudest, or the only voice in the room. Consider us Pizza’s hype(wo)man.
BRANDED PACKAGING
Bold packaging instantly captures consumer attention and lets us turn the ubiquitous pizza box into a brand moment. Beyond the initial glance, our designs grow social awareness of our brand identity.
UNIFORM
The fonts outlined below are Google fonts and are meant to be used in digital and web instances. These fonts are web safe and should be used for all digital media and outlets, prioritizing ease of use and reducing font redundancies in the digital space.
BRAND IN-SITU
A glance at how our brand shows up in advertising, restaurants, and other areas.
CREDITS
MY CONTRIBUTION: Creative, Design, Photo Direction, Copywriting.