MOD Pizza | Holiday Campaign
To celebrate the 2025 Holiday Season, we focused on three main brand messages: a new chocolate peppermint cookie, gift cards, and a partnership with One Warm Coat. We needed to create a design language for these messages and any surprise additions that would give us a consistent look for the last quarter of the year. Our solution was a campaign built around a family of pizza-loving Yetis. With this theme, we had the flexibility to amplify great products and celebrate the FUN of the holidays.
Three examples of in-restaurant displays.
The Gift of Warmth
We partnered with One Warm Coat to host jacket donations in all of our restaurants during the holiday campaign. We used brand-red coats to bridge photography-forward assets with our established Yeti theme.
A Season of Rewards
We added a 90-day sprint of traffic-driving initiatives, including a 6-week “Season of Rewards” sub campaign to drive loyalty signups and surprise and delight existing loyalty members. Our team successfully activated our channels with new creative adapted from our family of Yetis motif, exceeding expectations on signups and redemptions by about x3 without paid media. Guests were reminded of the deals each week via an “advent calendar” style Instagram and website experience.
Promotion Grounded In Giving
To boost gift card sales, we developed promotional language around our program, created new holiday-themed gift card sleeves, and built a bespoke gift card display stand in-restaurant. Gift card sales outperformed the previous year’s numbers by about 10 to 1.
Holidays for the Family
MOD Pizza has a history of celebrating the families that come into the restaurant. Acts of creativity, kindness, and all-around coolness are rewarded with free kids’ meals in the form of a certificate of achievement. For the holidays, we encouraged families to donate to One Warm Coat for a certificate and developed a Yeti-themed coloring sheet to send a greeting to the world.
CREDITS
Designers: Madison Schneider, Deborah Davis, Jamie Pearson, Andy Biggs
MY CONTRIBUTION: Creative, Design, Lead