MOD Pizza | Summer of Rewards
The Summer of ’26 landed with a big push for loyalty-driven deals at MOD Pizza. We celebrated the season with 9 Rewards Members’ exclusive offers that refreshed weekly, as well as several flash deals for holidays and occasions. To hype the hot offerings, we developed a visual language around plastic flamingo lawn decorations that brought campy fun and humor to our restaurants and digital channels. With the vibes set, we were able to design an entire campaign’s worth of assets using stock images and existing food photography in fresh, clever, and affordable ways. The hot pink, pizza-loving birds helped drive over 76,000 new loyalty signups in two months!
We worked with 4 different flamingo assets to create a variety of summer looks.
The Freedom of Fun
2026 has been a year of MOD Pizza rediscovering itself. Finding the balance between recognizable brand standards and eye-catching creative doesn’t have to be an exercise in sacrifice. For summer, we understood that most of our creative would appear in branded channels, such as email and the app. This gave us the flexibility to push the campaign imagery in nontraditional ways, exploring new fonts, colors, and textures while keeping the core brand intact.
Limited Time Offers and Familiar Builds
During the 9-week loyalty blitz, we were also tasked with promoting 4 limited-time offer pizza builds and a seasonal dessert. In an already crowded launch plan, we needed to react swiftly to incoming marketing pivots for highlighting product. Our flexible (but consistent) campaign visuals were able to localize featured messages and join the campaign mid-flight.
CREDITS
Designers: Jamie Pearson, Andy Biggs
Project Manager: Allison Devine
Social Media Manager: Chase Kolby
MY CONTRIBUTION: Creative, Design, Lead