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Valve | Dota 2 International Tournament 2018 One of the largest and most exciting e-sports competitions in the world, The International (or TI) brings pro Dota 2 players from all over the globe to compete in a five-vs-five team battle for the largest cash prize in competitive sports. This year, the stage was set at …
REI | Built On Purpose Video An anthemic brand video for REI’s 2016 spring campaign, this video showcased REI’s dedication to quality and functional product, designed by people with a passion for the outdoors. It was created entirely using a cast of REI employees, shot on location. CREDITS CAMERA: John Houser, Jason Lohr-Johnson MY CONTRIBUTION: …
Eddie Bauer | Technical Outerwear Photography Our team was challenged with showcasing a series of innovative products on a campaign page that would emphasize the design stories of each product within the brand’s historic context of field testing. To give the products a distinct and elevated look in the photography, we opted to find a way to …
Filson | Casey Anderson Tracking Wild Mountain Lions Filson joined wildlife filmmakers Casey Anderson and Brad Orsted of VisionHawk Films in the snowy high desert of western Montana as they tracked a wild Mountain Lion named Mama Mo. I got to bring a crew along to follow the team as part of a social media …
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Filson | Walchuk Ranch Perhaps no other image visually captures the idea of the American spirit as the horse-mounted cowboy. It is a legacy of the West that has endured by nature of the hard work and craftsmanship of ranchers across the country. It is an icon immune to cliche, as the cowboy has adapted …
Eddie Bauer | Outdoor Curious Series A video series of experts answering questions from the Internet. The outdoors is a wonderful place and people get curious about it. When they have a burning question about a place, gear, or an activity they turn to the internet to satisfy that curiosity. This series of videos was …
Eddie Bauer | Brand Commercial Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded …
Eddie Bauer | Sub Pop Collaboration An iconic collab with two local legends. Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop Records, a legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed …
Eddie Bauer | Brand Blog A major milestone in Eddie Bauer’s content marketing strategy was the development of an editorial-focused brand blog, named Eddie Bauer Stories. Developed in WordPress, this blog was a solution to a long-standing obstacle of serving up world-class content from the brand’s guide and athlete team, partners, and other brand initiatives. The …
National Geographic | Nature Reel An encounter with a grizzly bear in Montana was a turning point in my life; connecting the existing (albeit disparate) dots of my childhood fascination with animals and natural history. I made a decision to switch college majors from physics to digital video/cinema with an emphasis on edutainment/documentary filmmaking. This …