Filson | Walchuk Ranch

Filson | Walchuk Ranch Perhaps no other image visually captures the idea of the American spirit as the horse-mounted cowboy. It is a legacy of the West that has endured by nature of the hard work and craftsmanship of ranchers across the country. It is an icon immune to cliche, as the cowboy has adapted …

Eddie Bauer | Brand Commercial

Eddie Bauer | Brand Commercial Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded …

Eddie Bauer | Sub Pop Collaboration

Eddie Bauer | Sub Pop Collaboration An iconic collab with two local legends. Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop Records, a legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed …

Eddie Bauer | Brand Blog

Eddie Bauer | Brand Blog A major milestone in Eddie Bauer’s content marketing strategy was the development of an editorial-focused brand blog, named Eddie Bauer Stories. Developed in WordPress, this blog was a solution to a long-standing obstacle of serving up world-class content from the brand’s guide and athlete team, partners, and other brand initiatives. The …

National Geographic | Nature Reel

National Geographic | Nature Reel An encounter with a grizzly bear in Montana was a turning point in my life; connecting the existing (albeit disparate) dots of my childhood fascination with animals and natural history. I made a decision to switch college majors from physics to digital video/cinema with an emphasis on edutainment/documentary filmmaking. This …

REI | The Rocket

REI | The Rocket An edit of a documentary that was part of an REI campaign, “The Rocket” offers a glimpse into the life of Errol “The Rocket” Jones, a 65-year-old ultra marathon runner. After Errol’s email address gets hijacked during our production a series of phone calls illuminates his character and showcases his revelation …