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Eddie Bauer | Originals Eddie Bauer issued a modern take on their original down bomber jacket. I was tasked with bringing the brand vision to life by concepting and directing photo assets. We brought together a multi-generational cast and used classic canvas tarps to amplify the timelessness of the jacket and the brand. CREDITS MY …
REFRESHED, EVOLVED, AND TIGHTENED Welcome to the evolution of MOD Pizza. This brand refresh bridges our origins with our future, modernizing the MOD experience while returning to the bold style roots that first defined us. By tightening our technical design aspects, we’ve streamlined the system to ensure seamless, company-wide adoption. Ultimately, this refresh establishes the …
MOD Pizza | Holiday Campaign To celebrate the 2025 Holiday Season, we focused on three main brand messages: a new chocolate peppermint cookie, gift cards, and a partnership with One Warm Coat. We needed to create a design language for these messages and any surprise additions that would give us a consistent look for the …
MOD Pizza | CATERING In early 2025, MOD Pizza launched its first catering initiative. To support this large and fast-moving effort, the creative team sprang into action to develop bespoke assets to support owned channels, online ordering, in-restaurant signage, and digital advertising. Our challenge was to create a unique look and feel for the program …
MOD Pizza | TRON: Ares In the brand’s largest IP collaboration to date, MOD Pizza teamed up with Disney and Fandango to deliver a dinner and a movie campaign centered on the release of TRON: Ares. As the exclusive fast-casual dining brand partner, we brought the world of TRON to all of our activations, including …
Eddie Bauer | Canyon Chorus Join Mikah Meyer, his mentor Larry, and three friends as they journey down Utah’s Green River, in Desolation Canyon, on a river rafting trip centered around friendship and joy. Canyon Chorus is a story about being your true self in the outdoors, about advocacy, and about recognizing the important people …
Eddie Bauer | High Jinx Footwear With the launch of a new Eddie Bauer footwear collection, the High Jinx featured four distinct styles; a clog, a flip-flop, a hiker, and a sneaker. The challenge was to capture an elevated look for the collection in-studio, to position the brand as a leader in the footwear space …
Eddie Bauer | Best Selling Baja Shirt Developed as a social media first execution, this photoshoot brought the Baja Shirt product line to life with colors, patterns, and humor. We used three different colored backgrounds to emphasize spring break environments; waterside, beach time, and the backyard. Talent and props did the rest to show that …
Eddie Bauer | Times Square Holiday Billboard T’was two days before Thanksgiving and all through the brand, all of marketing was stirring from a brief about to land.Three walls, ten seconds, a chance to promote your wares. A display in New York City, in a place called Times Square.But here is the challenge, I’m sure …
Eddie Bauer | Video Case Studies Before joining the team at Eddie Bauer, the YouTube channel had about 6500 subscribers and just shy of 18 million total brand impressions for the entire channel. Although I was focusing on a broad content marketing strategy, I believe YouTube is a vital element to any brand’s voice, and …